North Country Vintage Rents Out Style For Special Occasions
By Jamie Larson
When it comes to popular wedding aesthetics over the past few years, the barn has replaced the ballroom and regal uniformity has been usurped by rural individuality. A new shop in Hudson, North Country Vintage, is embracing the trend that so emulates the look of our region with a rentable collection of beautiful vintage items (many also for sale) that will stage a wedding or any event in the trappings of country charm.
Owners of NCV, Joanna and Matt Murphy, spent months finding and buying the mismatched table settings, eclectic props and vintage furnishings they needed to dress their own 2007 Hudson Valley wedding. The fun but undoubtedly time-consuming experience gave the couple a novel and elegantly simple business idea: Start a shop in Hudson where people can rent all the stylish, antique ephemera that help to personalize events.
“We held on to all the things we purchased for our wedding and it grew from there. Collecting, antiquing is what Matt and I like to do together,” says Joanna, who also works as the co-chair of special education for the Hyde Park School District. “Our aesthetic keeps evolving, so we are versatile. When it started it was very ‘rustic farmhouse.’ Now there is also a bohemian quality, with the mismatched china and antique couches.”
Behind an unassuming storefront at 723 Columbia Street in Hudson, NVC’s store and showroom displays vignettes of table settings, bar setups and lounges that exude a relaxed and effortless class. The displays are just a small part of a huge collection stored in the barn behind the couple’s Clinton Corners farmhouse.
There’s something satisfying about the mismatched nature of the service and dinnerware on display. Only with this current trend could an ornate china plate or a quirky old cut-glass chalice, long ago lost to its set, get a moment of appreciation. And the endless variety of detail only helps to personalize and enhance a special event.
“It’s timeless, classic and really fits regional venues,” says Matt, who recently resigned from a successful career in finance and an exhausting six-hour daily round trip commute to spend more time with the couple’s young daughter and run NVC during the week. “We think it’s a really good idea and we are optimistic. It’s been really exciting for me to learn every aspect of the business, and now I get to put my daughter on the bus in the morning and see her at night.”
Given the increased popularity of rustic, vintage, industrial-chic weddings, there is certainly some of Matt’s residual business savvy on display at NCV, as well. In addition, Joanna does invitations and Matt’s sister, Carolynn Murphy, displays her handmade buttons from her Cute As Buttons line. The NVC owners aim to grow relationships with local wedding services companies, craftspeople, makers and artists to further diversify their in-store collection and the personal touches they can bring to weddings and other events.
“When we were planning the business, we also began to realize that there were all these new venues popping up,” Joanna says. “There are now these really great raw spaces that need decor.”
From the barn out back to industrial venues like the Basilica in Hudson, HVC’s ever-growing collection is a one-stop shop for unique stage setting. With that in mind the Murphys are also planning to work with realtors on home staging and filmmakers to help create the hip ambiance specific to our beautiful countryside.
“We want these events to be exactly what people want,” Joanna says. “We are committed to being ever evolving. Women share their Pinterest boards with us and we strive to emulate that. We are even happy to go treasure hunting for people.”
North Country Vintage
723 Columbia Street, Hudson, NY