Nancy Fuller Of ‘Farmhouse Rules’ Is At Home in the Spotlight
By Jamie Larson
When we first interviewed Nancy Fuller, just days before the premiere of her show “Farmhouse Rules” on the Food Network in November 2013, she was filled with nervous excitement, concerned about saying all the right things, still finding her show’s voice.
What a difference a year makes. When we sat down with Fuller this past December as she prepared to shoot an episode in her home kitchen, she was loose, laughing and channeling the Columbia County farm girl that attracted the show’s producers when they first met her at a local farmers’ market. The butterflies have long flown and her voice was clear and sing-songy with laughter. Despite the hustle of the prepping film crew around her, she was a calm, happy pro a year into a crazy new project, enjoying life and cooking good, accessible food.
“I always worried, as I got older, what would I do?” Fuller says, relaxing in her bedroom as her makeup is applied, her wardrobe carefully protected from the breakfast being rushed in to her. “And this just came along, so, like, there is a god. I was 63 when New Market Media asked me if I had ever been on television. And I said NOOOO! I’m too old!”
Now “Farmhouse Rules” is a morning staple on the Food Network and already filming its fourth season, which will air in February, and (you heard it here first) a cookbook is on the way. The goal is to have the book on the shelves in time for the 2015 holiday season. In addition to all that, Fuller spent time this past year jetting back and forth from filming the show at her home in Ghent to Los Angeles to film a stint as a judge on the Food Network baking competition show “Holiday Baking Championship,” where her banter with fellow judge and network star Duff Goldman became social media buzz. Just more fun for Fuller.
“There really aren’t any ‘rules,’’” she says, walking through her kitchen, saying hi to the busy crew setting up lights and camera panning tracks. “It’s my farmhouse so it’s my rules.”
Her formula for good food and good television is to keep it simple, using quality ingredients straight from area farms and not messing with them too much. “That’s what makes the show so good. It’s all natural,” Fuller says, now in her large living room, its spaciousness diminished by a jungle of camera and lighting equipment. “Today’s trend of farm to table has been my life.”
Fuller has always been a fixture in the regional food scene, starting her career in catering, then later moving up to help run Ginsberg’s Foods with her husband David Ginsberg. She has become an expert in area farms, producers and restaurants. Along with showcasing her recipes (called “rules” on the show, as is tradition in her family), the national success of “Farmhouse Rules” has allowed Fuller to draw wide attention to the food of our region in a way nothing has before. While she says she feels a real calling to promote local farms through the show, she’s also just having a blast.
“I think the success of the show comes from my realism,” she says. “I grew up on a dairy farm. When it’s in your blood, you just live it. I have the work ethic of a farmer no matter what I’m doing.”
Fuller says the best part is that her producers wanted her to be herself. They’ve allowed her to highlight things that are important to her and to incorporate her family (though her husband usually takes off to the office or the golf course on film days to avoid the controlled chaos). “The whole family has been extremely supportive, and David has been so resilient… he spends a lot of time in the office,” she says, laughing with a crescendo. “The grandkids love it, too. They don’t totally understand everything that’s going on but then they get a chance to see themselves on TV and see their whole family together, and that’s special.”
On the day we visited Fuller’s beautiful historic home with its large modern barn-style addition, the crew had taken over every inch of the place, setting up cameras in the big kitchen, prepping food downstairs, manning electronics in the older part of the house and generally running around on one of a million tasks integral to running the show. As the star, however, Fuller takes her time and enjoys the pampered role of the “talent.” “I love it!” she says of the fame that came and found her. “I wear it well, don’t I? I’ve been practicing my whole life.”
Cue the uproarious laughter.