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Thursday, December 14, 2017
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The Rural We: Jeni Wrightson

Jeni Wrightson is the new owner of Nourish Juice Bar in Red Hook, New York (formerly Get Juiced). Through her practice, Glorious Morning Wellness, she’s also a certified holistic health coach, specializing in confidence and self-love, which she says has a lot to do with food. But Wrightson is making more than organic cold-pressed juice — there are grain bowls, unique toast dishes and healthy lunch specials, all made with ingredients sourced from local farms including Gatherwild, where she lives with her fiancé Everett Kramer, a farmer. With her coaching and now her storefront, Wrightson is trying to empower women through healthy eating and positive self image. Her own positivity is infectious.

I was born in Niverville in Columbia County, one of five children. My family owned a health food store in Kinderhook, so the idea of food being medicine was always a part of my life. But in my teens and 20s, I struggled with disordered eating and had a really negative relationship with my body and the way I took care of myself. So food was totally the enemy for a really long time. Then I met my fiancé and he was the first person I really shared my struggles with. I realized I wanted to be truly healthy, so I changed my relationship to food. Once I did that, I knew I wanted to do that for others.

So the way I coach is really helping women reclaim their lives. And the first way you do that is by being the healthiest version of yourself you can be. You can eat all the kale in the world but if you’re in a career you hate or an abusive relationship no amount of kale is going to help you. You have to realize that you’re a whole person and there are all these different facets of life that aid your well being.

When I was studying at the Institute for Integrated Nutrition in 2014, we studied over 100 different dietary theories. They encourage you to try new things and one of them was juice. I ended up loving it and I juiced every single day, and if I didn’t juice I became really lethargic. I felt on top of the world when I was drinking juice consistently.

One of my personal mottos is that “self-love is a rebellious act.” There is so much in this world trying to get us to dislike ourselves so we can buy a product to feel good enough. I knew I wanted my business to be a place where women could come in and say, “I feel safe. I am myself. No one is pushing anything on me. No one is going to tell me I’m not good enough.”

As soon as I bought this place I knew that, as much as I love when men come in and drink juice and eat quinoa bowls, the truth is this is really for women. I’m doing this to say, this is a sisterhood. Whether I know you or not, if you come in here you are safe and this is about you making a rebellious act to love yourself, treat yourself and give yourself something that is really good for you. If you want to go out and eat a cheeseburger later, no judgment, I love cheeseburgers. Come in here, sit, meet other women. I want you to nourish your whole self and feel community, support and understanding — just show up as you.”

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Posted by Jamie Larson on 12/04/17 at 08:49 AM • Permalink